elise Ran Wang

About

 

As luxury brand executives, marketers, analysts or strategists, it is very important to understand the Chinese luxury market and the Chinese luxury consumers who are driving the demand for luxury goods and leading the future direction of the luxury market. This book studies the China Ones, the first generation born under China’s “One-Child Policy” at the beginning of China’s new open-economic-environment. The book introduces the China Ones’ identity, value system, preferences and behaviors toward luxury shopping through the development of specific frameworks based on the data and insights to provide practical strategies and recommendations directly targeting on the China One luxury consumer group.

 

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